CETIN took part in the 32nd Kopaonik Business Forum, Serbia’s premier economic conference, where industry leaders, government officials, and academics gathered to discuss the digital economy's role in regional growth.

On March 3rd our CEO, Vladimir Radojičić, joined the panel "Strengthening the Digital Economy Towards Technological Excellence," alongside key figures such as the Serbian Minister of Information and Telecommunications and CEOs of leading telecom operators. The discussion focused on the critical need for high-speed, secure networks to drive business digitalization, public sector modernization, and AI-driven solutions. “In today’s world, speed and security are the standard. Without a strong network, there is no digital future,” Radojičić emphasized.

Panelists also addressed market competition, the growing demand for cloud services, and AI’s role in business automation. They agreed that telecom operators must invest in next-generation infrastructure to meet rising connectivity needs. The Serbian government’s push for digitalization, combined with private sector innovation, is paving the way for a more competitive digital economy.

CETIN remains committed to strengthening Serbia’s digital backbone, supporting businesses through reliable infrastructure, and fostering top tech talent. Through partnerships with universities and wellbeing programs like Recharge—which grants employees a paid sabbatical every five years—CETIN is investing in both technology and people to ensure a more connected and future-ready region.